Digital PR & AI Visibility

We have an immediate opening for a Digital PR and AI Visibility Manager reporting to the Senior Content Marketing Manager.

When a prospective customer asks Chat GPT or Google AI Overviews "what's the best contract management software for a small legal team," the answer is assembled from a small set of sources: software review sites, "best of" listicles., YouTube reviews, and LinkedIn creators. Your job is to get those sources to mention ContractSafe positively in their content.

You'll pull citation data from Peec and AirOps (our AI visibility trackers), figure out which cited pages and creators are worth pursuing, find the person who can actually edit or make that content give them a real reason to include us, and confirm the mention went live and started showing up in AI answers.

You're measured on placements earned and the share of AI answers that mention ContractSafe.

• Mine Peec / AirOps for targets. Each week, review the source and citation reports for our tracked prompts across ChatGPT, Claude, Perplexity, Gemini Copilot, Google AI Mode and AI Overviews. Flag domains, URLs, subreddits, YouTube channels, and LinkedIn creators that AI engines cite repeatedly for contract management, CLM, legal ops, and procurement questions where ContractSafe is absent or competitors are present.
• Score and rank opportunities in a shared Google Sheet or HubSpot pipeline using citation/mention frequency and recency, prompt buyer intent, competitor presence, page freshness, and editorial credibility. Be able to defend why target #1 outranks target #2.
• Find the right person. Use Amplemarket, LinkedIn, site mastheads, and YouTube "about" pages to identify the author, editor, affiliate manager or creator who can change the content. Verify emails before sending.
• Vet creators. Judge YouTube and LinkedIn micro-influencers on topic fit, audience (legal, finance, procurement, ops at 50-2,000 person companies), engagement quality, prior sponsorships, and whether AI engines already cite them.
• Write and send personalized outreach to have ContractSafe be included in the content piece.
• Supply the editorial reason. Supply pricing, screenshots, feature details, coordinate subject-matter interviews with our team, original research from our blog, and/or trial access so a publisher or creator can present us accurately.
• Follow up and finalize placements. Persistently pursue editors and influencers, re-touching warm leads, overcoming objections, managing through the close, and following through to confirm that links and brand mentions are added.
• Negotiate deals. Handle sponsored inclusions, creator fees, product-for-review arrangements, and affiliate listings within an approved budget with correct disclosure.
• Participate in communities. Draft accurate, non-promotional Reddit and community responses for approval where ContractSafe is relevant to the thread, and track which threads AI engines pick up.
• Tracking. Keep the outreach tracker current with relevant metrics.
• Verify and report. Confirm every placement on the live page or channel, monitor Peec / Airops for impact to mention rate and send summaries

Two to three years in content marketing, digital PR, SEO, link building, creator partnerships, communications or research. Internships, freelance work, and independent projects count. The best candidates are strong researchers and outreach personalizers who can start from a spreadsheet of URL and end with dozens of live brand mentions.

Required:

• Familiar with AI tooling and agents. Regularly uses Claude, ChatGPT, Dust, and similar LLMs, mot just to answer questions but to automate workflows.
• Research skills: can trace a page to its owner, an owner to a working email, and a creator to a real audience
• Concise, personalized written outreach; comfortable on the phone or a Zoom call when a deal needs it
• Can read a report (Peec, Google Search Console, Ahrefs, or similar) compare options, and explains a ranking in plan language
• Working knowledge of HubSpot or another CRM, Amplemarket or another sequencing tool, and Google Sheets
• Meticulous with claims, links, prices, dates, and follow ups
• Curious about how ChatGpt, Perplexity, Gemini, ad Google Ai Overviews choose and cite sources, and willing to keep up with changes
• Self-directed after clear direction; comfortable running a dozen open converstaions at once
• Initiative in planning new outreach strategies and pivoting as the landscape evolves

Desired:

• Hands-on experience with AEO/GEO, SEO, digital PR, link acquisition, affiliate programs or influencer marketing
• Experience with SEO and AI visibility tools such Peec, AirOps, Ahrefs, Semrush or similar
• Familiarity with B2B software buying, legal operations, procurement, finance or contract management
• Has negotiated small partnerships or paid placements
• Understands the difference between an editorial mention, a sponsorship, a review, and an affiliate listing, including disclosure rules

Attributes:

• Investigates before acting
• Sees the pitch from the publisher's or creator's side
• Clear and reliable in writing and documentation
• Takes feedback and adjusts
• Honest and ethical; wont' fudge a claim to win a placement