We just did a quick survey of our existing customers. We wanted to know how we're doing and what features our customers would like to see added to ContractSafe.
With the survey results, we calculated our Net Promoter Score (NPS). This is a wonky marketing term that was coined in a Harvard Business Review article back in 2003. It is used to measure "Likeliness to refer your product." NPS is generally considered the best metric of both overall customer satisfaction, as well as long term business health.
So how did we do?