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What is a Licensing Agreement?

Definition of Licensing Agreement

A licensing agreement is a legally binding contract that allows one party (the licensee) to use another party’s intellectual property (the licensor) under defined conditions. The agreement typically covers usage rights, duration, territory, royalties, and quality control standards.

Licensing applies to a wide range of IP assets—such as trademarks, software, patents, or creative content—and allows licensors to monetize their intellectual property while retaining ownership.


Why Licensing Agreements Matter

Licensing agreements help businesses expand reach and revenue while maintaining brand or IP control. For licensees, they offer access to valuable technology, brands, or content without the high cost of ownership.

Effective licensing agreements:

  • Define clear boundaries on usage and exclusivity.
  • Protect IP rights through strict compliance terms.
  • Outline royalty structures and audit rights.
  • Reduce disputes by predefining performance and termination terms.

Best Practices for Licensing Agreements

  1. Specify the type of license (exclusive, non-exclusive, perpetual, limited).
  2. Clearly define scope, territory, and duration.
  3. Include quality control, audit, and reporting obligations.
  4. Address IP infringement and indemnification procedures.
  5. Periodically review for renewal or renegotiation opportunities.

Example of Licensing Agreement in Practice

A software developer grants a non-exclusive licensing agreement to multiple resellers, allowing them to distribute its software in North America for a royalty fee per user license.

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